Libbe Phan
2025Aprender DesignBridging Strategy & Design: Paul Frank (Coming Soon)Brand Strategy
2024Humankind ZineIssue Five: Tasting Memories (Coming Soon)Art Direction, Graphic Design, Copywriting
2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design
2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take Root
Art Direction, Copywriting, Graphic Design
2021 Humankind Zine
Rebrand of Humankind Zine (Coming Soon)Art Direction,  Brand Strategy, Creative Strategy, Graphic Design
2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography

Hello, I’m Libbe (she/her/hers) 👋


Previously: Strategist & Designer @ The Marcus Graham Project + MOSH

I’m a strategist and creative based in Orange County and Los Angeles, California, with 4+ years of experience working with a diverse array of clients, from major brands and non-profits to startups and my own publication, Humankind Zine.

My mission is to harness the transformative power of storytelling to foster empathy, inspire social change, and build bridges between communities. I believe that sharing our experiences and discovering common ground can create a more connected and compassionate world. Through my work as a multi-faceted strategist and creative, I strive to achieve this goal.

Whether I’m crafting strategies, designing compelling visuals, or engaging in meaningful conversations, I’m dedicated to using storytelling to enhance understanding and connection.

Outside of work , I'm a curious explorer of the world around me. I love discovering new cafes, experimenting with various artistic endeavors, and expanding my collection of toys, stickers, and magazines/zines. ☺︎

Email | LinkedIn | Instagram | Humankind Zine  

Download Resume
Photographer: Izzy Ngov


Some Brands I’ve Worked With  

Skills
  • Strategy (Brand & Creative/Content)
  • Qualitative & Quantitative Research
  • Storytelling
  • Creative Ideation & Conceptualization
  • Trend Reporting
  • Competitive Analysis
  • Social Listening
  • Writing Briefs
  • Brand Development
  • Data Analysis
  • Art Direction
  • Graphic Design - Branding, Socials, and Presentation Decks
  • Video Editing
  • Social Media
Awards & Recognitions
  • Winner of  WAATBP x Delta’s Brief Competition (MOSH Agency), 2024
  • Art Direction 101 Student Showcase Project and Table Assignment on Aprender U.S. Design, 2024
  • Humankind Zine featured by Issuu, Chill Subs (x3), Art Open Calls, Young Literary Writers Initiative, Popsonality, and We Roam Freely, 2020 - 2023
  • Scholarships from Associated Students of Irvine Valley College (ASIVC), 2023 
  • Girls Inc. Lucille Miller Wright National Scholarship, 2020