Libbe Phan
2025Aprender DesignBridging Strategy & Design: Paul Frank (Coming Soon)Brand Strategy
2024Humankind ZineIssue Five: Tasting Memories (Coming Soon)Art Direction, Graphic Design, Copywriting
2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design
2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take RootArt Direction, Copywriting, Graphic Design
2021 Humankind ZineRebrand of Humankind Zine (Coming Soon)Art Direction, Brand Strategy, Creative Strategy, Graphic Design
2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography
Role: Art Direction, Copy, Content Strategy
Client: GOAT Group
Employer Brand Content Internship
The Background: GOAT Group is home to the leading platforms dedicated to authentic sneakers, apparel, and accessories — GOAT, Flight Club, Grailed, and alias.
The Role: As an Employer Brand Content Intern at GOAT Group, my role involved conducting initial research, brainstorming ideas, and collaborating with the Marketing, Content, Communications, Brand, and People Teams on internal and external projects.
Racíes
In honor of National Hispanic Heritage Month, GOAT Group partnered with artist and curator Anita Herrera and photographer Fabian Guerrero to create a photo essay reflecting on Latino/a/x/e experience and identity.
Titled “Raíces” (Spanish for “roots”), the digital zine features eight GOAT Group employees sharing their own stories of pride and strength as Latino/a/x/es. Each employee selected a location that was meaningful to them and their identities for their photoshoots. Through conversations with Anita, we then explored their diverse and multilayered experiences.
This was a private project. If you would like to learn more, please email me for details.
For The Love of Kicks x GOAT
GOAT Group partnered with For The Love of Kicks. I helped with leading and setting up the volunteer orientation for the Summer Bash, organized volunteer sign-up forms, coordinated with FTLOK’s founder to get finalized details, wrote information sheets for the volunteers, and crafted a brief to share with the larger MarCom team to help them understand what the events were all about.
Content Curation & Social Calendar
I cut clips and audio snippets along with written quotes from previous GOAT Group content for future social media usage. I also developed a social media calendar highlighting content moments for the Marketing and Communications Team to reference in the future.
Behind The Scenes
Additional “behind the scenes” projects I worked on included building out an instructional guide to Medium to help the MarCom and Engineering Team understand how the platform works, brainstorming creative ways GOAT Group can partner with Los Angeles-based non-profits/organizations, suggesting ideas for GOAT Group’s 2024 Content Roadmap, building out an internal employee engagement competition, and assisting the People Ops Team re-imagine their in-person new hire event for the virtual setting. For a more detailed description of what I did at my internship at GOAT Group, visit my LinkedIn profile.
