Libbe Phan
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2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design
2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take RootArt Direction, Copywriting, Graphic Design
2021 Humankind ZineRebrand of Humankind Zine (Coming Soon)Art Direction, Brand Strategy, Creative Strategy, Graphic Design
2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography
Role: Art Direction, Content Strategy, Copy, Design, Social Strategy, Video
Client: Humankind Zine
Issue Four: Duality
The Background: Humankind Zine is dedicated to the exploration and celebration of what it truly means to be human through different mediums of art. By providing a platform for creatives, we strive to have viewers and artists connect with each other to form a sense of unity and community. Our goal is to confront the unimaginable, deliberate the unintentional, and elevate the voices of those typically unheard.
The Ask:
For Humankind ZIne’s annual issue, our followers and team members share what themes they’d like to see. After gathering all the suggestions, we vote and move from there.
The Idea: The theme of this issue is Duality.
Issue Four Prompt
Two sides to the same coin. Good versus evil. Yin and yang. Dr. Jekyll and Mr. Hyde.
These are some of the few items and ideas that represent duality. Defined by Merriam-Webster, “duality” is the quality or state of having two different or opposite parts or elements.
When asked to connect duality to humanity, what comes to your mind? It might have people comparing the act they put on for the world against their real selves. Some might be wondering what triggers one side to dominate in certain scenarios. Maybe others believe that duality is secretly unity in disguise. One could think about the concept of opposites attracting or dichotomies in plain sights, like winter and summer. Concepts revolving around philosophy, spirituality, hypocrisy, and consciousness are also some things that could have a connection with duality.
Moodboard for Issue Four
Photos for the website’s moodboard are from Unsplash. For the full moodboard, check out our Pinterest board.
Promotional Content for Issue Four
For this issue, I designed Instagram posts and created Instagram Reels/TikToks to encourage people to submit their work and promote the issue when it was officially released.
Selected Spreads from Issue Four
I designed these spreads were designed with Adobe Illustrator, Procreate, and Adobe Indesign. Scroll to see the collection.
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Editor-In-Chief
Libbe Phan
Art Direction and Copy
Libbe Phan
Cover
Crystal Bowden & Phoebe Nerem
Design
Libbe Phan
Jennifer Gringas
Kila Lambert