Libbe Phan

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2024Humankind ZineIssue Five: Tasting Memories (Coming Soon)Art Direction, Graphic Design, Copywriting
2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design

2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take Root
Art Direction, Copywriting, Graphic Design

2021 Humankind Zine
Rebrand of Humankind Zine (Coming Soon)
Art Direction,  Brand Strategy, Creative Strategy, Graphic Design

2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography
Role:  Art Direction, Content Strategy, Copy, Design, Social Strategy
Client:
 Humankind Zine


Issue One: Vulnerability

The Background: Humankind Zine is dedicated to the exploration and celebration of what it truly means to be human through different mediums of art. By providing a platform for creatives, we strive to have viewers and artists connect with each other to form a sense of unity and community. Our goal is to confront the unimaginable, deliberate the unintentional, and elevate the voices of those typically unheard. 

The Idea: For Humankind Zine’s first issue, the theme was Vulnerability.   


Written Prompt or Issue One


Vulnerability (n):  "The quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally." - Oxford Dictionary

Vulnerability (n):  "Being willing to express the truth no matter what. The truth of who you are, the essence at your core, what you're feeling at any given moment. It's being able to open up your soul and let it flow so that other people can see their soul in yours." - Oprah Winfrey 

What do you associate vulnerability with? Maybe it’s your greatest fear, a symbol of strength, or common humanity. Brené Brown, a professor and researcher, believes, “What goes wrong for us is a part of our gift to the world. It’s what enables us to connect and be compassionate.” 

She also reflects, "Vulnerability is the very first thing I look for in you, but it's the very last thing I want to show you in me." What does it mean to show your emotions and be raw with others? What outcomes might come from doing so? We're curious to know what vulnerability means to you and the impact it has had on your life.

Need inspiration or food for thought? Check out these videos:


Promotional Content for Issue One


These social posts were designed with Adobe Illustrator and Adobe Photoshop. 



Selected Spreads for Issue One


These spreads were designed with Adobe Illustrator, Adobe Photoshop, and Canva,.



Editor-In-Chief
Libbe Phan 

Humankind Zine’s About & Mission Statement  
Libbe Phan & Josephine Wu

Art Direction & Copy
Libbe Phan

Cover
Art Direction: Libbe Phan, Lena Song
Model: Shaina Lieh 
Photographer: Tessa Lieh  

Design
Libbe Phan
Jasmine Flora
Emerald Wong
Grace Lin