Libbe Phan

2025Aprender DesignBridging Strategy & Design: Paul Frank (Coming Soon)Brand Strategy

2024Humankind ZineIssue Five: Tasting Memories (Coming Soon)Art Direction, Graphic Design, Copywriting
2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design

2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take Root
Art Direction, Copywriting, Graphic Design

2021 Humankind Zine
Rebrand of Humankind Zine (Coming Soon)
Art Direction,  Brand Strategy, Creative Strategy, Graphic Design

2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography
Role:  Art Direction, Content Strategy, Copy, Design, Social Strategy,  Video
Client:
Humankind Zine


Issue Three: Take Root

The Background: Humankind Zine is dedicated to the exploration and celebration of what it truly means to be human through different mediums of art. By providing a platform for creatives, we strive to have viewers and artists connect with each other to form a sense of unity and community. Our goal is to confront the unimaginable, deliberate the unintentional, and elevate the voices of those typically unheard. 

The Ask: For Humankind ZIne’s annual issue, our followers and team members share what themes they’d like to see. After gathering all the suggestions, we vote and move from there.  

The Idea: The theme of this issue is Take Root.  


Written Prompt for Issue Three


When you hear the phrase “take root” what comes to your mind? Do you think of nature, your own ancestral roots, your home, or to you does it mean finding yourself again? 2020 provided a time when many found themselves taking root by reconnecting with their home, nature, identity, values, etc. Others, however, might be feeling the exact opposite. The past year also brought chaos to many. Some might have been experiencing difficulties with housing, school, work, borders, relationships, health, and much more. Many have found themselves completely uprooted and faced with the challenge of healing as they simultaneously try to ground themselves this new year.

We ask that you connect with the idea of “taking root” and turn your interpretation into art. Whether that be reflecting on how you’re planning to find your footing after chaos, your experience having to go inwards over the past year and “take root” at home, how you connect with your ancestral roots or nature, etc. The possibilities are endless. So, with that in mind, we ask you — how do you take root?

Moodboard for Issue Three

Photos are from Pexels.  



Promotional Content for Issue Three


For this issue, I designed Instagram posts and created Instagram Reels/TikToks to encourage people to submit their work and promote the issue when it was officially released. The Take Root submissions post was done on Canva and the others featured were done on Adobe Photoshop and Illustrator.

The Issue Three Cover post’s background and illustration were done by Caitlin Noble. 


Selected Spreads for Issue Three


These spreads were designed with Adobe Illustrator, Canva, and Adobe InDesign.


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Editor-In-Chief
Libbe Phan

Art & Creative Direction
Libbe Phan
Haeun Jeon
Zeinab Ajasa 

Written Prompt
Libbe Phan
Emily Van Ryn 
Madelyne R. Sosa

Cover
Zeinab Ajasa 

Design
Libbe Phan
Jennifer Gringas
Brenda Holugin
Michaela Keil
Caitlin Noble

Social Management
Libbe Phan
Sidney Alexander