Libbe Phan
2025Aprender DesignBridging Strategy & Design: Paul Frank (Coming Soon)Brand Strategy
2024Humankind ZineIssue Five: Tasting Memories (Coming Soon)Art Direction, Graphic Design, Copywriting
2024WAATBP x DeltaAward Winning Experiential Strategy Creative Strategy
2024Apple360º Product CampaignCreative Strategy, Graphic Design
2024McDonald’sMOSAIC: Hispanic & Latine EBN Rebrand Brand Strategy, Creative Strategy, Graphic Design
2024The WorkshopThe RealReal: Chase the Thrill of DiscoveryArt Direction, Graphic Design
2024Aprender DesignArt Direction 101 Final Project: WhiffArt Direction, Copywriting Graphic Design, Brand Strategy
2024The One Club for CreativityMentor & Creative: FantaCreative Strategy
2023Elephant Strategy InternBrand Strategy, Product/Experience Strategy
20234A’s Foundation/MAIP x Disney Yellow ShoesDisney ThrillsBrand Strategy, Creative Strategy
2023UC IrvineSelect Assignments from ART 50: Matter & Media Graphic Design, Copywriting, Experience Strategy
2023Humankind ZineSocial for Humankind Zine Reads Art Direction, Copywriting, Graphic Design
2022GOAT GroupEmployer Brand Content InternArt Direction, Brand Strategy, Creative Strategy, Content Strategy
2022Humankind ZineIssue Four: DualityArt Direction, Content Strategy, Copywriting, Graphic Design, Social Strategy, Video Editing
2022ValenceSocial Media Strategy and Content CreationContent Strategy, Copywriting, Graphic Design, Social Management & Strategy
2022South Orange County Community College District MySite Instructional ContentCopywriting, Video Editing
2021 Humankind ZineIssue Three: Take RootArt Direction, Copywriting, Graphic Design
2021 Humankind ZineRebrand of Humankind Zine (Coming Soon)Art Direction, Brand Strategy, Creative Strategy, Graphic Design
2021Next Shift Learning/Snap Inc.Breaking Free, a Snap Mini Brand Strategy, Creative Strategy, Communication Strategy, Copywriting, Video Editing
2020Humankind ZineIssue Two: Rebirth and RenewalArt Direction, Copywriting, Graphic Design, Social Media Strategy
2020Humankind ZineIssue One: VulnerabilityArt Direction, Copywriting, Graphic Design, Social Media Strategy
OngoingHumankind ZineSelect Social Media and Blog Content Graphic Design, Copywriting
OngoingPersonalDigital ArtGraphic Design, Video
OngoingPersonalFilm PhotographyPhotography
Role: Art Direction, Content Strategy, Copy, Design, Social Strategy, Video
Client: Humankind Zine
Social and Blog Content
The Background: The graphics below were made to promote new content on our blog, spotlight our team members, and share important announcements. If you would like to see the content I made to promote our issues, they can be found by checking out the individual project pages.
The Ask: The ask varied when it came to the blog graphics as the writer would give the creatives and myself a blurb about their piece, and we would work together to come up with something that best represents their writing.
Article for Alexander 23
After attending Universal Music Group’s creative solutions team, º1824’s, press conference for rising pop star, Alexander 23, I shared details about his EP “Oh No, Not Again!”, his creative process during the pandemic, and his advice for artists. Click here to read.
Blog & Social Copy
I write most of the social copy, blog excerpts, and other miscellaneous web copy. Below is just some of my faves. Click the screenshots to get a better look at the captions and blog excerpts.
Graphics - Individual Posts
Graphics - Carousel Posts
Blog excerpts/titles and artist responses were not written by me.